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Poorva Wange

Senior Product Designer specializing in research-driven e-commerce and platform UX

Dell TechnologiesCarnegie Mellon UniversityPittsburgh, PA4 Years ExperienceSenior LevelWorks On-Site

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About

Product/UX designer with end-to-end ownership of Dell’s “Parts for Your Dell” multi-device shopping experience, using 30+ usability tests and A/B testing to drive a 28% conversion lift and 40% satisfaction increase. Experienced translating complex hardware compatibility logic into guided flows, building cross-viewport design systems, and collaborating closely with engineers on edge cases and component implementation; also prototyped gamified micro-interactions at upGrad and completed a GenZ-focused fintech capstone with PNC.

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Key Strengths

  • Led complex end-to-end e-commerce product redesign across desktop/mobile/tablet
  • Data-driven UX iteration using 30+ usability tests plus A/B testing
  • Built and unified a cross-viewport design system (typography, spacing, component behavior, interaction states)
  • Improved outcomes with measurable impact (28% conversion increase; 40% satisfaction increase)
  • Translates technical compatibility/edge-case rules into guided, user-friendly decision flows
  • Strong engineering collaboration to resolve edge cases and ship multi-device componentized experiences
  • Prototype-led validation (interactive Figma prototypes; motion/micro-interaction refinement) to improve engagement and conversion

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Experience

Product Designer and Strategist (Internship)upGrad Inc. · Jun 2025 – Aug 2025internship
Senior Product Design AnalystDell Technologies · Feb 2023 – Jul 2024
Lead UX Researcher & DesignerCentre for Transformational Play, CMU · Nov 2024 – Apr 2025
Product Strategist (Graduate Capstone)PNC Bank · Jan 2025 – May 2025
Product Design AnalystDell Technologies · Aug 2021 – Feb 2023
Product Design InternDell Technologies · Feb 2021 – Jun 2021internship

Education

Carnegie Mellon Universitymaster, Integrated Innovation for Products & Services (2025)
MIT Institute of Designbachelor, Product Design (2021)

Awards

  • Dell GRIT Award (Nominee)
  • Dell Game Changer Award

Skills

Product StrategyDesign SystemsA/B TestingPrototypingCross-Functional CollaborationAgileSprint PlanningFigmaJiraConfluenceAdobe Creative SuiteHTMLCSSJavaScriptLarge Language Models (LLMs)

Languages

English

Certifications

Enterprise Design Thinking Practitioner (IBM)Design Thinking with AI Essentials (IBM)Product Strategy (Product School)

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Poorva WangeSenior Product Designer specializing in research-driven e-commerce and platform UX