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Poorva Wange
Senior Product Designer specializing in research-driven e-commerce and platform UX
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About
Product/UX designer with end-to-end ownership of Dell’s “Parts for Your Dell” multi-device shopping experience, using 30+ usability tests and A/B testing to drive a 28% conversion lift and 40% satisfaction increase. Experienced translating complex hardware compatibility logic into guided flows, building cross-viewport design systems, and collaborating closely with engineers on edge cases and component implementation; also prototyped gamified micro-interactions at upGrad and completed a GenZ-focused fintech capstone with PNC.
Experience
Education
Key Strengths
- Led complex end-to-end e-commerce product redesign across desktop/mobile/tablet
- Data-driven UX iteration using 30+ usability tests plus A/B testing
- Built and unified a cross-viewport design system (typography, spacing, component behavior, interaction states)
- Improved outcomes with measurable impact (28% conversion increase; 40% satisfaction increase)
- Translates technical compatibility/edge-case rules into guided, user-friendly decision flows
- Strong engineering collaboration to resolve edge cases and ship multi-device componentized experiences
- Prototype-led validation (interactive Figma prototypes; motion/micro-interaction refinement) to improve engagement and conversion
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