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Pranav Iyer
Mid-level UX Engineer specializing in B2B SaaS, FinTech, and healthcare products
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About
Product/UX designer with hands-on front-end implementation experience who has worked across both consumer and enterprise contexts, including a veterinary hospital funnel redesign and an AML fraud detection system. Stands out for tying UX decisions to measurable business outcomes, including a 17% reduction in dropoff after redesigning package selection and validating changes through usability testing.
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Key Strengths
- Owned end-to-end UX redesign of a veterinary sales funnel
- Reduced funnel dropoff by 17%
- Strong analytics- and feedback-driven product thinking
- Hands-on Figma prototyping and design iteration
- Conducted usability testing and incorporated findings into design
- Balances client business goals with user needs using metrics
- Implemented production UI in React
- Thoughtful trust-building UX for fraud detection workflows
- Improves product feel through motion-based funnel transitions
- Structured design handoff with components, auto-layout, and documentation
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