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Michelle Callahan
Senior Product Designer specializing in digital marketing and brand design
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About
Marketing/brand designer with lead design experience on Aurelio's Pizza creative (including a responsive website redesign that improved mobile engagement and 'Order Now' clicks). Also contributed to maintaining and scaling a Figma design system at Cars, upgrading components for Auto Layout consistency and enabling high-volume, modular campaign production with strong async collaboration (Slack/Figma/Jira).
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Key Strengths
- Led end-to-end website redesign (audit → IA → wireframes → visual concepts → iteration)
- Improved mobile engagement and increased 'Order Now' click-through via clearer pathways
- Strong information architecture and content hierarchy simplification for crowded sites
- Design system scaling/maintenance in Figma (Auto Layout upgrades, constraint/padding consistency, deduping components)
- Creates modular template frameworks enabling high-volume campaign variations without quality drift
- Efficient async collaboration under tight deadlines using Slack + Figma comments + Jira tracking
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