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Michelle Callahan
Senior Product Designer specializing in digital marketing and brand design
Chicago, ILProduct Designer11 years experienceSeniorDigital MarketingAdvertisingAutomotive
ScreenedIdentity Verified
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About
Marketing/brand designer with lead design experience on Aurelio's Pizza creative (including a responsive website redesign that improved mobile engagement and 'Order Now' clicks). Also contributed to maintaining and scaling a Figma design system at Cars, upgrading components for Auto Layout consistency and enabling high-volume, modular campaign production with strong async collaboration (Slack/Figma/Jira).
Experience
Product DesignerCars Commerce
Graphic Design SupervisorLaunch Digital Marketing
Senior Graphic DesignerLaunch Digital Marketing
Graphic DesignerLaunch Digital Marketing
Education
Northern Illinois Universitymaster, Art, Art History (2021)
Northern Illinois Universitybachelor, Visual Communication (2014)
Key Strengths
- Led end-to-end website redesign (audit → IA → wireframes → visual concepts → iteration)
- Improved mobile engagement and increased 'Order Now' click-through via clearer pathways
- Strong information architecture and content hierarchy simplification for crowded sites
- Design system scaling/maintenance in Figma (Auto Layout upgrades, constraint/padding consistency, deduping components)
- Creates modular template frameworks enabling high-volume campaign variations without quality drift
- Efficient async collaboration under tight deadlines using Slack + Figma comments + Jira tracking
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