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Ronak Gandhi
Senior Performance Marketing Manager specializing in paid media and search
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About
Performance marketer from Unilever with hands-on ownership of a sizable multi-platform paid media portfolio across Google, Meta, TikTok, and YouTube. Stands out for combining rigorous experimentation, LTV-based audience segmentation, and incrementality testing to improve ROAS, lower CPA, and restore growth when campaigns plateau.
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Key Strengths
- Managed high-spend multi-channel paid media across Google, Meta, TikTok, and YouTube
- Drove 35% increase in ROAS and 22% reduction in CPA at Unilever
- Strong audience segmentation using LTV and propensity data
- Full-funnel media planning across discovery, retargeting, and conversion channels
- Disciplined test-and-learn framework with statistical rigor
- Incrementality measurement through geo holdouts and audience split tests
- Diagnosed and reversed campaign stagnation through creative refresh and budget reallocation
- Scalable budget allocation based on marginal efficiency and blended CAC/ROAS
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