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Ryan Grijalva
Mid-level Lifecycle & Email Marketing Manager specializing in automation and multi-channel campaigns
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About
Lifecycle/CRM marketer who built financing-journey email campaigns at Blue X Trade using Mailchimp and n8n, including an AI agent to validate user info and trigger instant correction emails—improving retention and ROI. Runs structured A/B tests on dynamic personalization (name/location/trading country) that increased engagement and bookings, and has led cross-functional promotions while managing third-party rewards integration issues with monday.com.
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Key Strengths
- Improved retention and reduced drop-off via lifecycle email campaigns for financing journey
- Implemented AI-driven user info verification with instant follow-up emails to reduce manual delays
- Data-driven optimization using A/B testing (70/30 split) to validate personalization impact
- Personalization strategy (dynamic content: name, location, trading country) increased engagement/time spent and drove more bookings
- Goal- and ROI-based audience segmentation to maximize engagement and retention
- Cross-functional campaign leadership across brand, web design, product development, and finance
- Managed third-party integration delays using bi-weekly stakeholder syncs and monday.com task tracking
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