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Shafaq Tariq
Mid-level Paid Media Manager specializing in Facebook and Instagram advertising
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About
Hands-on paid media buyer with 4 years of end-to-end ownership across D2C e-commerce, B2B SaaS lead gen, and app install campaigns, managing over $150k/month and $2M+ annually. Stands out for creative-led scaling on Meta, disciplined testing methodology, and measurable turnarounds like lifting a D2C account from 1.4x to 2.8x ROAS and cutting SaaS CPL from $92 to $38.
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Key Strengths
- end-to-end ownership of paid media strategy and execution
- managed $150k+/month in ad spend
- cross-platform media buying across Meta and Google
- strong D2C e-commerce scaling experience
- B2B SaaS lead generation optimization
- app install campaign execution
- scaled D2C spend from $45k to $140k/month at 3.2 ROAS
- reduced B2B SaaS CPL from $92 to $38
- improved underperforming D2C account from 1.4x to 2.8x ROAS
- creative-led optimization using high-volume UGC testing
- disciplined testing framework with statistical confidence thresholds
- scaled campaigns from $2k/day to $15k/day in 18 days
- effective client-facing performance management during downturns
- operated independently as sole embedded media buyer
- delivered 31% MoM growth with 3.4x ROAS in embedded engagement
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