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Grant Stromberg
Senior Demand Generation & Paid Media Campaign Manager (B2B)
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About
Performance marketer with experience managing $120K+/month budgets and large account portfolios (200+ accounts at Scorpion), driving a 128% revenue increase over 12 months. Deep hands-on expertise across LinkedIn, Google Ads (incl. Target CPA/Max Conversions, Performance Max), Meta, and TikTok with a statistically rigorous testing approach and demonstrated turnaround results despite privacy/measurement constraints.
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Key Strengths
- Managed high-spend paid media budgets ($120K+/month; $100K+ account)
- Drove 128% revenue increase over 12 months while managing 200+ accounts (Scorpion)
- Built and executed structured testing frameworks across creatives, audiences, and bidding with statistical significance to avoid false positives
- Full-funnel channel strategy across TikTok (TOF), Meta (MOF), and Google (BOF) with clear KPI alignment
- Improved efficiency from free-trial to paid-trial conversion by optimizing keywords, geos, creatives, and bidding in Google Ads
- Turned around declining performance: moved from missing quarterly enrollment goal by 20% to beating next quarter by 19% via revised measurement and optimization approach
- Adapted strategy to measurement/privacy limitations by replacing unreliable incrementality signals with alternative efficiency metrics
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