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Sneh Doshi
Mid-level Marketing Analyst specializing in data-driven growth
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About
CRM/lifecycle marketing analyst with experience at Indifoot and CoachTube, focused on using SQL, Tableau, and Excel to analyze user journeys, identify funnel drop-offs, and improve retention. Stands out for translating behavioral insights into campaign targeting and product/UI recommendations that contributed to a 15% retention lift, despite not yet having direct hands-on Braze or formal A/B testing experience.
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Key Strengths
- End-to-end ownership of high-volume CRM campaign execution
- Strong analytical skills using SQL and Tableau
- User journey and funnel analysis to identify drop-off points
- Audience segmentation and data-driven targeting
- Built KPI dashboards for retention and engagement tracking
- Cross-functional collaboration with marketing and product teams
- Structured campaign documentation and standardized QA processes
- Drove a 15% retention increase through data-backed recommendations
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