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Tam Badshah
Senior Lifecycle Marketing Manager specializing in CRM and retention strategy
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About
CRM/lifecycle marketer with 8+ years of experience focused on email, push, and automation in Salesforce Marketing Cloud. Currently owns all email communications for a North America division and has built scalable re-engagement programs in live event ticketing, while serving as a key cross-functional connector across creative, analytics, mobile, and MarTech teams.
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Key Strengths
- 8+ years in CRM and lifecycle marketing
- owns full email communications for North America division
- hands-on SFMC journey building and automation management
- multi-channel CRM expertise across email and push
- built abandoned journey re-engagement programs for live event ticketing
- created repeatable lifecycle framework scalable to new markets
- cross-functional leadership across account management, creative, analytics, mobile, and MarTech
- strong QA and deployment oversight using Litmus and review processes
- data-driven optimization using open rate, CTR, revenue, unsubscribes, and A/B testing
- people management experience overseeing an email specialist
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