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Todd List

Senior Creative Designer specializing in performance marketing and scalable visual systems

Warren, MIGraphic Designer (UX-Focused, Contract)7 years experienceSeniorAutomotiveGovernmentPublic Health
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About

Marketing creative/designer with experience producing enterprise digital campaign assets (General Motors) and statewide public awareness campaigns (MDHHS, reaching 100K+ residents). Specializes in scalable, system-driven production—building tokenized Figma design systems and modular templates plus a fast CapCut workflow to ship high-volume, on-brand variants quickly with strong clarity and accessibility.

Experience

Graphic Designer (UX-Focused, Contract)General Motors
Graphic Designer / Communications Specialist (Contract)Michigan Department of Health and Human Services
Graphic DesignerLabor Law Poster Services
Senior Graphic Designer / Marketing AssistantBavarian Inn Lodge and Conference Center

Education

Saginaw Valley State Universitybachelor, Graphic Design
Delta Collegeassociate, Art and Design

Key Strengths

  • High-volume, high-polish marketing asset production under tight deadlines
  • Builds scalable Figma design systems enabling bulk edits and consistent output
  • Strong layout rigor (grids, spacing, hierarchy) to maintain clarity across variants
  • Modular template frameworks to generate many creative variations without quality drift
  • Efficient short-form video workflow (template-driven, multi-aspect exports) for rapid testing
  • Accessibility- and brand-consistency-focused creative execution
  • Structured async collaboration with cross-functional stakeholders (marketing, product, UA/growth)

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Languages

English

Skills

Performance Marketing DesignVisual SystemsBrand DesignDesign SystemsComponent LibrariesHigh-Volume Asset ProductionVisual StorytellingLayoutTypographyCross-Functional CollaborationFigmaFigma Auto LayoutFigma ComponentsFigma VariablesFigma Libraries