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Todd List
Senior Creative Designer specializing in performance marketing and scalable visual systems
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About
Marketing creative/designer with experience producing enterprise digital campaign assets (General Motors) and statewide public awareness campaigns (MDHHS, reaching 100K+ residents). Specializes in scalable, system-driven production—building tokenized Figma design systems and modular templates plus a fast CapCut workflow to ship high-volume, on-brand variants quickly with strong clarity and accessibility.
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Key Strengths
- High-volume, high-polish marketing asset production under tight deadlines
- Builds scalable Figma design systems enabling bulk edits and consistent output
- Strong layout rigor (grids, spacing, hierarchy) to maintain clarity across variants
- Modular template frameworks to generate many creative variations without quality drift
- Efficient short-form video workflow (template-driven, multi-aspect exports) for rapid testing
- Accessibility- and brand-consistency-focused creative execution
- Structured async collaboration with cross-functional stakeholders (marketing, product, UA/growth)
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