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William Shaw
Mid-level Performance Media Buyer specializing in Meta Ads and Google Ads
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About
Performance marketer who scaled a digital education product using Meta and Google Ads, growing from ~$40K to $200K monthly revenue while increasing spend, then reaching $800K revenue in a single month on $70K ad spend (ROAS 10). Strong in direct-response funnel optimization (creative, landing page, checkout, offer/AOV) with disciplined testing methods (sample size validation, URL split testing) and clear client communication.
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Key Strengths
- Scaled ad spend from $17K/mo to $40K/mo while improving ROAS from 2 to 4 (revenue $40K to $200K)
- Achieved $800K revenue in a month on $70K ad spend (ROAS 10) through continuous creative, funnel, and product improvements
- Strong creative testing discipline across formats and copy angles; selects winners using cost per sale (CPA)
- Conversion optimization across landing pages, checkout, and offer structure (reduced options to 3 higher-priced plans; added order bumps to raise AOV)
- Avoids false positives via sample-size discipline and validating creatives across multiple campaigns
- Structured full-funnel paid media approach across Meta and Google (cold + retargeting; search + YouTube + PMax)
- Client-safe communication: simplifies technical details, focuses on spend efficiency, performance trends, and next actions
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