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Wingho Lam
Mid-level Growth Marketer specializing in performance marketing and lifecycle funnels
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About
Lifecycle/CRM marketer who built automated post-visit, re-engagement, and abandoned-cart programs with behavioral segmentation and UTM-based attribution. Delivered strong measurable impact in 90 days: +42% repeat visits, membership conversion from 3% to 15%, 1,500 five-star reviews, and growth to $100k MRR, while also aligning ops/front-desk messaging for a consistent customer journey.
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Key Strengths
- Drove repeat visits +42% in 90 days via lifecycle automation and segmentation
- Increased membership conversion from 3% to 15% using first-visit member pricing and post-service offers
- Generated 1,500 five-star reviews, doubling weekend volume
- Scaled revenue to $100k MRR through retention and conversion improvements
- Data-driven experimentation: A/B test improved conversion ~28% by switching from % to $ incentive framing
- Builds simple, high-performing messaging (one benefit, one CTA) tailored to journey stage
- Improves end-to-end customer experience by aligning booking page, signage, and front-desk scripts
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