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Wingho Lam

Mid-level Growth Marketer specializing in performance marketing and lifecycle funnels

Huntington Beach, CAHead of Growth Marketing, Early-Stage Startup3 years experienceMid-LevelMarketing & AdvertisingPublic RelationsSaaS
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About

Lifecycle/CRM marketer who built automated post-visit, re-engagement, and abandoned-cart programs with behavioral segmentation and UTM-based attribution. Delivered strong measurable impact in 90 days: +42% repeat visits, membership conversion from 3% to 15%, 1,500 five-star reviews, and growth to $100k MRR, while also aligning ops/front-desk messaging for a consistent customer journey.

Experience

Head of Growth Marketing, Early-Stage StartupMassage On The Beach
Growth Marketing Contractor, Seed-Stage AI StartupDopple AI
Consumer Marketing/ Public Affairs InternWeber Shandwick
Conversion Copywriter & Email SpecialistFiverr

Education

University of California, Berkeleybachelor, Media Studies (2023)

Key Strengths

  • Drove repeat visits +42% in 90 days via lifecycle automation and segmentation
  • Increased membership conversion from 3% to 15% using first-visit member pricing and post-service offers
  • Generated 1,500 five-star reviews, doubling weekend volume
  • Scaled revenue to $100k MRR through retention and conversion improvements
  • Data-driven experimentation: A/B test improved conversion ~28% by switching from % to $ incentive framing
  • Builds simple, high-performing messaging (one benefit, one CTA) tailored to journey stage
  • Improves end-to-end customer experience by aligning booking page, signage, and front-desk scripts

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Wingho already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Languages

English

Skills

Google AnalyticsHubSpotMailchimpZenotiWixGoogle AdsMeta Ads ManagerSMS MarketingEmail MarketingCRM MigrationCRM AutomationKPI Definition & OptimizationA/B TestingContent StrategyMarketing Funnel