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Yoonah Lee
Director-level Visual & Graphic Design Manager specializing in branding, digital, and UI/UX
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About
Marketing designer with brand-systems rigor who led Aptly’s cross-channel visual system and execution, building a scalable Figma library (components, variables, auto-layout, variants) to speed production while maintaining consistency. Reports measurable impact: 28% higher global enrollment vs competing Coursera programs, 50%+ engagement lift, and >1 week faster turnaround per project/campaign. Also produces lightweight marketing videos in CapCut with multi-format exports for social placements.
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Key Strengths
- Built and maintained scalable Figma visual system enabling high-volume marketing output without quality drift
- Reduced average project turnaround time by more than 1 week per project/campaign via system + workflow ownership
- Drove stronger performance differentiation: courses saw 28% higher global enrollment vs competing Coursera programs
- Improved marketing engagement (questions, CTR, reactions) by 50%+ through clearer social/email touchpoints
- Strong brand systems thinking: standardized typography hierarchy, spacing, CTA contrast; reduced clutter in info-heavy materials
- Rapid remote collaboration with UA/growth and product via async feedback loops (Figma/Slack/docs)
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