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ZL
Zen Lane
Senior Digital Marketing & Product Specialist specializing in media libraries and web content
Federal Way, WADigital Product Specialist12 years experienceSeniorE-commerceRetailApparel & Fashion
ScreenedIdentity Verified
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About
Marketing creative and campaign operator who builds polished, customer-centric microsites that centralize catalogs, brochures, photography, and video assets for new launches. Uses Figma to document and communicate project lifecycles and process improvements, and pairs creative production with customer surveys/interviews to improve accessibility for less tech-savvy users.
Experience
Digital Product SpecialistSanMar
Marketing Campaign SpecialistBuilders Capital
Marketing SpecialistHorizon House
Ad Operations Team LeadCoStar Group
Multimedia Senior ProducerCoStar Group
Multimedia Lead ProducerLandWatch
Ad Creation CoordinatorDataSphere Technologies
PhotographerZenC Photography
Volunteer Social Media Anchor/Photographer/VideographerLadybug House
Education
Seattle Central Creative Academyassociate, Commercial Photography & Digital Advertisement (2013)
Key Strengths
- End-to-end campaign execution from brief through post-launch review
- Builds customer-facing microsites as centralized hubs for campaign assets
- Strong content prioritization and navigation design based on customer needs
- Video storytelling with disciplined pacing, sound, and purposeful typography
- High attention to asset organization and production workflow (scanning, editing, sequencing)
- Uses customer surveys/interviews to adapt marketing materials for less tech-savvy audiences
- Maintains strong customer relationships through follow-up and support
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