Aaron Betterton

“Four-time founder with hands-on experience inside angel- and venture-backed executive teams, plus accelerator mentorship experience. Brings a practical, customer-validation-driven approach to company building, with strong insight into early-stage team dynamics and investor ecosystems.”

“Engineering/technology leader with experience at Expedia and startup OneRail, known for building business-aligned technology roadmaps and scaling orgs rapidly (11 to 120 engineers in a year). Has driven large productivity and efficiency gains by operationalizing AI agents (code reviews, upgrades, security fixes) and implementing ChatOps-based deployment architecture, using data-driven experimentation to manage platform changes and conversion impacts.”

“Enterprise Architecture leader with insurance domain experience (Farmers Insurance) who drove a multi-phase roadmap to modernize a siloed CRM landscape—migrating from legacy Siebel to Salesforce Financial Services Cloud with Customer 360, MDM, and omnichannel capabilities. Also led a high-impact architecture decision to implement offline billing to reduce customer-facing downtime, including complex SAP/on-prem-to-cloud integration and transaction sync.”

“Serial venture builder/operator across ad tech, media delivery, search engines, international content management, and ecommerce; has raised up to $150M and been involved in 8 acquisitions or IP-acquisition events. Known for refactoring/re-engineering smaller or troubled platforms into higher-value businesses, including building yield-management algorithms and a Kafka-like system to improve ad delivery profitability.”

“Builder/technical leader who was brought into Finicity to turn a credit-improvement concept into a viable product—architected, staffed, and launched what became Experian Boost. Delivered a major North American product launch in ~6 months, scaling to ~50,000 new users per day at launch and solving complex ML classification and distributed processing/order-of-operations challenges on AWS.”