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Abraham Song

Director-level Programmatic & Ad Operations leader specializing in performance and commerce media

Mars United CommerceEmory UniversityDecatur, GA30 Years ExperienceDirector Level

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About

Performance marketer with hands-on ownership of large Coca-Cola programmatic/retail media spend across The Trade Desk, Amazon DSP, and Walmart DSP, focused on ROAS and sales outcomes. Experienced in validating incrementality and attribution by benchmarking retailer first-party measurement against third-party partners (Foursquare/InMarket), and has delivered measurable lifts (e.g., 2x ROAS on Core Power; 1.5x–2x sales/ROAS recovery on Fairlife after audience + creative/video refresh).

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Key Strengths

  • Owned high-spend paid media for Coca-Cola across The Trade Desk, Amazon DSP, and Walmart DSP
  • Drove a 2x ROAS lift on a Coca-Cola Core Power campaign via Amazon DSP audience strategy and retargeting
  • Strong measurement rigor: compared retailer first-party measurement vs third-party partners (Foursquare/InMarket) and accounted for lookback-window differences
  • Disciplined testing approach (avoids early false positives; uses ~4-week windows and monitors performance decay over time)
  • Turned around declining performance (Fairlife) by restructuring audiences and refreshing creative/adding video, yielding ~1.5x–2x lift in sales and ROAS
  • Client-safe communication cadence: weekly updates, monthly recaps, and quarterly/half-year business reviews

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Experience

Director of Programmatic CommerceMars United (Publicis) · May 2025 – Present
Associate Director of PerformanceTeads Inc. · Jun 2022 – May 2025
Associate Director of TAAGSpark Foundry · Jan 2021 – Jun 2022
Associate Director of Data ArchitectureSpark Foundry · Aug 2019 – Jan 2021
Director – Consumer ConnectionsCardlytics · May 2018 – Aug 2019
Director – Advertising Operations, Measurement and Custom AudiencesCardlytics · Jul 2017 – May 2018
Director – Advertising Operations, Managed ServiceCardlytics · Jul 2016 – Jul 2017
Director – Media OperationsMoxie Interactive · May 2013 – Apr 2016
Director – Business Intelligence and Data AggregationMoxie Interactive · Jun 2012 – May 2013
Director – Ad OperationsMoxie Interactive · Nov 2007 – Jun 2012
Traffic ManagerMoxie Interactive · Jul 2003 – Nov 2007
Ad Inventory AnalystCox Interactive Media · Nov 2000 – Jul 2003
Ad Inventory CoordinatorCox Interactive Media · Jan 2000 – Nov 2000
Ad Traffic CoordinatorCox Interactive Media · Aug 1999 – Jan 2000
Data Integrity CoordinatorThe Kroger Company · Aug 1997 – Aug 1999
Customer Service RepresentativeNational Business Furniture · Jan 1996 – May 1997

Education

Emory Universitybachelor, English (1995)

Skills

Campaign managementBudget managementBusiness intelligenceDashboardingReportingInventory managementAnalyticsTeam leadershipStakeholder managementTableauPostgreSQLUnixWindowsLinuxHTML

Languages

English

Browse Similar

MarketingMarketing in Atlanta MetroCampaign ManagementBudget ManagementBusiness IntelligenceDashboard Development

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Connect with Abraham

Abraham already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

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$250one-time kickoff
10%on successful hire
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Abraham SongDirector-level Programmatic & Ad Operations leader specializing in performance and commerce media