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Alexander Schaab - Chief Product Officer and Global Lead ADAS in Cupertino, CA

Alexander Schaab

Executive Technology & Product Leader specializing in ADAS and software-defined vehicles

CARIADUniversity of Cooperative EducationCupertino, CA14 Years ExperienceExecutive LevelWorks On-Site

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About

Automotive technology leader who has driven ADAS/autonomous driving (L2++ to L4) and AI-assistance roadmaps for Mercedes and Volkswagen Group. In current role, built a software-defined vehicle organization from a handful of people to ~150 supporting VW, Porsche, and Audi, while setting scalable architecture foundations across brands and vehicle classes.

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Key Strengths

  • Led technology roadmaps aligned to corporate strategy for Mercedes (premium luxury/innovation lead) with executive buy-in up to CEO
  • Scaled an SDV engineering org from ~3–4 people to ~150 across Volkswagen Group brands (VW, Porsche, Audi)
  • Built a startup-like culture inside a large enterprise (open-door policy, weekly town halls, transparent hiring, flat hierarchy)
  • Established transparent executive communication cadence and artifacts (regular status meetings; visibility via Confluence)
  • Made foundational architecture decisions to enable scalable automotive software across multiple vehicle lines/brands

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Experience

Chief Product Officer and Global Lead ADASCARIAD SE · Jan 2024 – Present
Global Head of MB.OS 2.0Mercedes · Jan 2020 – Jan 2023
Vice President Connected and AutonomousMercedes-Benz Research & Development NA · Jan 2020 – Jan 2022
Vice President of Autonomous DrivingMercedes-Benz Research & Development North America · Jan 2019 – Jan 2020
Executive Taskforce Manager ADAS SensorsDaimler AG · Jan 2016 – Jan 2019
Senior Manager ADAS SensorsDaimler AG · Jan 2015 – Jan 2019
Manager ADAS Radar SensorsDaimler AG · Jan 2012 – Jan 2015

Education

University of Cooperative Educationbachelor

Languages

English

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Alexander SchaabExecutive Technology & Product Leader specializing in ADAS and software-defined vehicles