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alexei orlov

Executive Marketing & Agency Leader specializing in global brand strategy and digital transformation

MTM CHOICEUniversity of Cape TownNew York, NY, USA43 Years ExperienceExecutive Level

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About

Entrepreneur and senior executive who has raised capital and built a sophisticated, integrated agency platform spanning PR, design, exhibitions/live environments, and media placement; the business is currently in a sale process due to a major shareholder exiting the U.S. Strong premium-market positioning experience, leveraging C-suite access to validate opportunities and building human-centric, data-driven, AI-enabled service offerings across luxury/hospitality/culture/real estate/wellness.

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Key Strengths

  • Built and integrated a multi-agency platform (PR, design, exhibitions, media placement)
  • Identified premium-market gap and positioned an experience-led, high-craft offering for high-end clients
  • Assembled specialized partner teams across design, content, live environments, and technology into a cohesive operating plan
  • Leverages deep C-suite network to validate ideas and pressure-test go-to-market assumptions in real time
  • Focus on measurable quality, continuity, and integration for enterprise/high-end clients
  • Pragmatic entrepreneurial judgment (willing to pause/adjust when indicators don’t support full optimization)

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Experience

Founder & CEOMTM CHOICE, LLC · Feb 2017 – Present
Global CEORAPP WORLDWIDE · Jun 2014 – Aug 2016
CMO, Greater China & ASEANVolkswagen Group · Apr 2008 – Apr 2014
Executive Vice-ChairmanWunderman Worldwide · Dec 2005 – Mar 2008
President Automotive OperationsWunderman Global · Jun 2004 – Nov 2005
Chief Operating OfficerWunderman EMEA · Mar 2002 – May 2004
Managing Partner, Automotive UKWunderman UK · Apr 2000 – Mar 2002
Chief Client Officer & Founding PartnerROCQM/MCW · Jan 1996 – Jan 2000
Director Communications Policy Volvo Cars UKVolvo Cars UK · Jun 1990 – Sep 1995
Divisional Marketing DirectorAvon Cosmetics · Oct 1987 – Apr 1990
Senior Marketing ManagerAvon Cosmetics · Jul 1986 – Sep 1987
Marketing ManagerAvon Cosmetics · Jan 1984 – Jun 1986
Merchandiser/Field SupportAvon Cosmetics · Jun 1981 – Dec 1983

Education

University of Cape Townbachelor, Social Science

Awards

  • Chief Marketing Officer Of The Year- ASEAN - World Brand Congress (2012)
  • Chief Marketing Officer Of The Year- ASEAN - World Brand Congress (2013)
  • Cannes Gold Lions / Marketing Innovation (1995)
  • Cannes Gold Lions / Marketing Innovation (2013)
  • O1 - USA Gov Accreditation : Record of Achievement / Outstanding Capability (2014)

Skills

Strategic PlanningAutomationCRMMarket ResearchP&L ManagementGlobal OperationsC-Suite LeadershipBrand StrategyBrand DesignBrand MarketingBrand ArchitectureBrand PositioningBrand @ RetailDigital IntegrationDigital Excellence

Languages

English

Certifications

O1 - USA Gov Accreditation : Record of Achievement / Outstanding Capability (2014)

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alexei orlovExecutive Marketing & Agency Leader specializing in global brand strategy and digital transformation