Executive Marketing & Agency Leader specializing in global brand strategy and digital transformation
New York, NY, USAFounder & CEO43 years experienceExecutiveMarketing & AdvertisingManagement ConsultingAutomotive
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About
Entrepreneur and senior executive who has raised capital and built a sophisticated, integrated agency platform spanning PR, design, exhibitions/live environments, and media placement; the business is currently in a sale process due to a major shareholder exiting the U.S. Strong premium-market positioning experience, leveraging C-suite access to validate opportunities and building human-centric, data-driven, AI-enabled service offerings across luxury/hospitality/culture/real estate/wellness.
Experience
Founder & CEOMTM CHOICE, LLC
Global CEORAPP WORLDWIDE
CMO, Greater China & ASEANVolkswagen Group
Executive Vice-ChairmanWunderman Worldwide
President Automotive OperationsWunderman Global
Chief Operating OfficerWunderman EMEA
Managing Partner, Automotive UKWunderman UK
Chief Client Officer & Founding PartnerROCQM/MCW
Director Communications Policy Volvo Cars UKVolvo Cars UK
Divisional Marketing DirectorAvon Cosmetics
Senior Marketing ManagerAvon Cosmetics
Marketing ManagerAvon Cosmetics
Merchandiser/Field SupportAvon Cosmetics
Education
UCT/ Christian Brothers College / Seminarybachelor, Social Science
Key Strengths
Built and integrated a multi-agency platform (PR, design, exhibitions, media placement)
Identified premium-market gap and positioned an experience-led, high-craft offering for high-end clients
Assembled specialized partner teams across design, content, live environments, and technology into a cohesive operating plan
Leverages deep C-suite network to validate ideas and pressure-test go-to-market assumptions in real time
Focus on measurable quality, continuity, and integration for enterprise/high-end clients
Pragmatic entrepreneurial judgment (willing to pause/adjust when indicators don’t support full optimization)
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