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Alice Briggs
Senior Fashion Merchandising & Buying Leader specializing in boutique retail growth
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About
Boutique owner and fashion buyer with end-to-end denim category ownership across in-store and e-commerce, delivering strong sell-through (88%), high gross margin (56%), and improved inventory turns (2.8 to 3.6) through size-curve and depth optimization. Experienced in wholesale vendor negotiations (including refunds/style swaps for production flaws) and using loyalty-driven preference data to increase repeat customer behavior; has merchandising training from Parsons and uses WSM trend research plus Excel-based hindsight analysis to inform buys.
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Key Strengths
- Owned denim category end-to-end across seasonal buys, pricing, inventory flow, and performance tracking (in-store + e-commerce)
- Delivered ~$80K–$90K revenue (timeframe as stated: per year or per quarter) with ~56% gross margin
- Achieved ~88% sell-through at full/near price by managing depth and chasing winning styles
- Kept markdown exposure under 10% of receipts
- Improved inventory turn from 2.8 to 3.6 by tightening size curves and reducing underperforming fringe sizes
- Drove repeat purchasing: denim buyers had 30% higher return rate within 90 days (repeat visit/purchase behavior) supported by loyalty preference capture
- Mitigated vendor risk and protected margin by negotiating refunds/style swaps for flawed or underperforming product
- Effective channel segmentation strategy: broader silhouette risk-taking in-store vs proven fits/core washes online
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