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Ami Foelz
Principal Product Leader specializing in AI personalization, search, and e-commerce
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About
Product leader with experience building product organizations from scratch at both Amazon and LTK, with a strong focus on AI-powered search, discovery, personalization, and monetization. They combine strategic product leadership with hands-on UX and technical fluency, and have delivered measurable business impact including a 17% conversion lift and 21% revenue growth at LTK.
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Key Strengths
- Built product functions from the ground up at Amazon and LTK
- Led end-to-end modernization of search and discovery
- Strong AI/ML product leadership in semantic search and ranking
- Data-driven product strategy tied to conversion and revenue
- Cross-functional alignment across engineering, data science, design, catalog, GTM, and leadership
- Scaled delivery with small startup teams through agile rigor
- Hands-on UX and design judgment with Figma and wireframing
- Improved LTK conversion by 17% and revenue by 21%
- Improved Amazon detail page conversion by 3.5%
- Human-centered AI mindset that augments trusted experts rather than replacing them
- Experience mentoring PMs and improving team operating cadence
- Operationally strong in prioritization, roadmap clarity, and execution discipline
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