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Augustin Escobedo
Junior advertising and business development professional specializing in media and marketing
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About
Student leader with hands-on go-to-market, event marketing, and external relations experience in the music industry through UTalent Records. They’ve run KPI-driven campaigns for artists, coordinated cross-functional teams, and successfully recruited high-profile industry participants from organizations like Live Nation, C3 Presents, and Austin City Limits by combining structured outreach with strong relationship-building.
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Key Strengths
- student music label marketing leadership for 100+ member organization
- executed artist go-to-market campaigns tied to streams and event registration KPIs
- drove 100+ combined event registrations with 6% engagement rate
- built cross-functional coordination systems across management, events, production, and finance
- identified target audiences using surveys and ICP-style segmentation
- organized music industry networking event with 50+ attendees
- secured participation from executives at Live Nation, C3 Presents, and Austin City Limits
- strong personalized outreach and email communication
- leveraged prior Austin PBS network to recruit external partner successfully
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