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Bhargavi Patel
Mid-level Marketing & Growth professional specializing in CRM, automation, and lifecycle marketing
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About
Marketing automation/CRM specialist with experience sourcing and negotiating creator partnerships and measuring impact through UTMs and CRM funnel metrics (lead volume, lead quality, lead-to-customer conversion). Leveraged a personal network of creators/marketers/past clients to drive a reported 25% increase in qualified leads and accelerate partnerships versus cold outreach.
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Key Strengths
- Data-driven creator partnership sourcing using CRM and campaign data
- Partnership performance measurement via UTMs, lead volume, lead quality, and lead-to-customer conversion
- Leveraged personal network to increase qualified leads by 25% via warm introductions
- Multi-channel GTM execution across email, LinkedIn, Instagram, and partnerships targeting high-intent audiences
- Focus on acquisition efficiency metrics (cost per lead) tied to revenue outcomes
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