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Brad Anderson
Executive product leader specializing in FinTech, SaaS, and digital transformation
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About
Product leader with experience spanning telecom, fintech mortgage, and hospitality, including a major AT&T rebuild of a fragmented digital sales flow and AI-enabled lending/onboarding products. Brings a strong mix of legacy modernization, cross-functional alignment, UX iteration, and human-centered thinking about AI as an amplifier rather than a replacement.
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Key Strengths
- Led end-to-end rebuild of AT&T digital sales flow
- Strong cross-functional coordination across engineering, architecture, marketing, operations, and research
- User-centered product development using prototypes, focus groups, soft launches, and iteration
- Prioritizes with RISE framework
- Experience shipping AI-enabled fintech mortgage products
- Balances AI depth vs latency trade-offs in user workflows
- Uses logs and fallout analysis to evaluate AI product performance
- Applied AI to personalized onboarding, risk profiling, and cross-sell/upsell flows
- Comfortable driving modernization from legacy tech stacks to microservices and APIs
- Data-driven conflict resolution and decision making
- Collaborative people manager focused on empowerment and cross-training
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