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Brian McCraw
Senior Digital Ad Operations Manager specializing in OTT trafficking, QA, and programmatic delivery
Washington, D.C.Senior Manager, Digital Ad Operations11 years experienceDirectorAdvertising & MarketingMedia & EntertainmentAdTech
ScreenedIdentity Verified
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About
Paid media specialist with experience owning high-spend campaigns and shifting traditionally print-focused clients into digital (direct-sold + programmatic). Uses Xandr DSP and a KPI-driven full-funnel approach across Meta/Google/TikTok, with hands-on optimization, creative/audience testing, and campaign triage (e.g., resolving ad fatigue via frequency caps).
Experience
Senior Manager, Digital Ad OperationsPremion
Account ManagerOptimum Media
Senior Digital Ad TraffickerThe Washington Post
Senior Customer Success SpecialistQuantcast
Account ManagerDSPolitical
Education
James Madison Universitybachelor, Political Science (2012)
Key Strengths
- Optimized programmatic spend by shifting budget toward higher-performing ads mid-campaign
- Data-driven KPI management across funnel stages (CPM/CTR vs CPC vs CPA/ROAS)
- Structured full-funnel channel allocation across Meta, Google, and TikTok
- Diagnosed and fixed performance stall via frequency cap implementation, stabilizing engagement
- Methodical testing approach using multiple creative and copy variants tied to audience segments
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