Vetted Marketing Professionals in the DMV

“Paid media specialist with hands-on ownership of high-spend digital audio, including a $75K/month Progressive campaign run in Spotify (trafficked via Megaphone and Google Ad Manager). Demonstrates a structured full-funnel approach across Meta/TikTok/Google and a rigorous testing and incrementality mindset (marginal CPA/ROAS, saturation signals, new-user contribution, branded search lift) to guide optimization and scaling.”

“Founder of an early-stage molecular diagnostics startup currently pursuing an MVP and awaiting NSF feedback on an SBIR/STTR grant. During COVID, assessed roughly a dozen diagnostic/PPE technologies and worked with interdisciplinary teams (engineering, legal, MBA, and clinical trainees) to repurpose and patent 2–3 for commercialization.”

“Growth marketer from earthnutre who led a zero-to-one conversion and traffic-quality improvement project combining SEO, landing page/CRO, and paid-media measurement. Used SEMrush-driven high-intent keyword restructuring plus phased page optimizations with control comparisons, then tied results to paid performance—reporting ~15% lower CPA and ~30% MoM ROAS lift. Also runs a modular, data-driven creative iteration process across Meta/TikTok/YouTube and provides performance-based guidance to creators/editors.”

“Performance marketing leader with experience managing a national paid media program at MyEyeDr. averaging $2.2M/month across digital and offline channels for 950+ locations. Stands out for combining rigorous incrementality testing, media mix modeling, and creative experimentation to drive 81% booking growth over two years while lowering CAC by 26%.”

“Paid media specialist with experience owning high-spend campaigns and shifting traditionally print-focused clients into digital (direct-sold + programmatic). Uses Xandr DSP and a KPI-driven full-funnel approach across Meta/Google/TikTok, with hands-on optimization, creative/audience testing, and campaign triage (e.g., resolving ad fatigue via frequency caps).”

PAVEL A ASPIAZU

Screened

Senior Paid Media (SEM/PPC) Manager specializing in Google Ads and Meta performance marketing

McLean, VA26y exp

“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”