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Caillou Borden
Intern-level Sales & Outreach professional specializing in Salesforce CRM and client engagement
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About
Sales/business development candidate with hands-on outbound experience across donor/partner and community stakeholder outreach, including multi-channel campaigns (email, word-of-mouth, door-to-door) managed through Salesforce. Applied data-driven targeting (NY census) to focus outreach on high-poverty areas and has experience operating in an early-stage/ambiguous environment at NBC during the Paris Olympics, using proactive coordination and meetings to create structure.
Experience
Education
Key Strengths
- Owned end-to-end outbound outreach (identify contacts, draft messaging, follow up via phone/email)
- Built multi-channel outreach using email, word-of-mouth, and door-to-door tactics
- Data-informed targeting strategy using NY census data to focus on high-poverty areas
- Adapted outreach approach to audience/client needs
- Proactive in ambiguous environments (created structure via regular meetings)
- Used AI (ChatGPT) to automate repetitive email reminder tasks
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