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Colleen Kehoe
Senior Paid Social Media Manager specializing in B2B performance marketing
Rochester, NYSenior Manager II, Paid Social13 years experienceSeniorAdvertisingMarketingDigital Marketing
ScreenedIdentity Verified
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About
B2B paid social specialist who has owned $50K+/month+ budgets across multiple accounts, including cybersecurity, using a full-funnel LinkedIn + Reddit approach. Demonstrated measurable impact (2x QoQ lead volume and 150% CPL reduction), rigorous testing practices (stat sig, single-variable tests), and hands-on tracking/debugging via GTM and LinkedIn conversion setup.
Experience
Senior Manager II, Paid SocialROI·DNA (Part of Hotwire Global)
Senior Manager, Paid SocialROI·DNA (Part of Hotwire Global)
Senior Social Media SpecialistButler/Till Media Services
Social Channel ManagerButler/Till Media Services
Digital Media StrategistButler/Till Media Services
Senior Social Media StrategistPHD (formerly Resolution Media)
Social Media StrategistPHD (formerly Resolution Media)
Media ManagerAccenture Interactive (formerly Adaptly)
Media AnalystBrand Networks
Associate Research AnalystEdelman Berland (Edelman subsidiary)
Business AnalystAccenture
Education
The University of Texas at Austinbachelor, French Language and Literature (Minor: International Business)
Key Strengths
- Managed multiple B2B paid social accounts with $50K+/month spend
- Drove 2x lead volume QoQ and reduced cost per lead by 150% via full-funnel LinkedIn + Reddit strategy
- Strong full-funnel channel planning and budget allocation tied to KPI and lead quality
- Structured experimentation: isolates variables, enforces equal budgets/targeting, waits for statistical significance
- Applied AI-generated copy to improve performance in controlled headline tests (4-week test window)
- Rapid diagnosis and resolution of conversion tracking issues using GTM and LinkedIn testing
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