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Colleen Kehoe

Senior Paid Social Media Manager specializing in B2B performance marketing

ROI·DNAUniversity of Texas at AustinRochester, NY13 Years ExperienceSenior Level

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About

B2B paid social specialist who has owned $50K+/month+ budgets across multiple accounts, including cybersecurity, using a full-funnel LinkedIn + Reddit approach. Demonstrated measurable impact (2x QoQ lead volume and 150% CPL reduction), rigorous testing practices (stat sig, single-variable tests), and hands-on tracking/debugging via GTM and LinkedIn conversion setup.

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Key Strengths

  • Managed multiple B2B paid social accounts with $50K+/month spend
  • Drove 2x lead volume QoQ and reduced cost per lead by 150% via full-funnel LinkedIn + Reddit strategy
  • Strong full-funnel channel planning and budget allocation tied to KPI and lead quality
  • Structured experimentation: isolates variables, enforces equal budgets/targeting, waits for statistical significance
  • Applied AI-generated copy to improve performance in controlled headline tests (4-week test window)
  • Rapid diagnosis and resolution of conversion tracking issues using GTM and LinkedIn testing

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Experience

Senior Manager II, Paid SocialROI·DNA (Part of Hotwire Global) · Jan 2023 – Jan 2026
Senior Manager, Paid SocialROI·DNA (Part of Hotwire Global) · Jan 2022 – Jan 2023
Senior Social Media SpecialistButler/Till Media Services · Jan 2021 – Jan 2022
Social Channel ManagerButler/Till Media Services · Jan 2020 – Jan 2021
Digital Media StrategistButler/Till Media Services · Jan 2018 – Jan 2020
Senior Social Media StrategistPHD (formerly Resolution Media) · Jan 2017 – Jan 2018
Social Media StrategistPHD (formerly Resolution Media) · Jan 2016 – Jan 2017
Media ManagerAccenture Interactive (formerly Adaptly) · Jan 2015 – Jan 2016
Media AnalystBrand Networks · Jan 2014 – Jan 2015
Associate Research AnalystEdelman Berland (Edelman subsidiary) · Jan 2013 – Jan 2014
Business AnalystAccenture · Jan 2011 – Jan 2012

Education

University of Texas at Austinbachelor, French Language and Literature (Minor: International Business)

Languages

English

Certifications

LinkedIn Marketing SolutionsMeta Blueprint

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Connect with Colleen

Colleen already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Colleen KehoeSenior Paid Social Media Manager specializing in B2B performance marketing