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Colleen Kehoe
Senior Paid Social Media Manager specializing in B2B performance marketing
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B2B paid social specialist who has owned $50K+/month+ budgets across multiple accounts, including cybersecurity, using a full-funnel LinkedIn + Reddit approach. Demonstrated measurable impact (2x QoQ lead volume and 150% CPL reduction), rigorous testing practices (stat sig, single-variable tests), and hands-on tracking/debugging via GTM and LinkedIn conversion setup.
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Key Strengths
- Managed multiple B2B paid social accounts with $50K+/month spend
- Drove 2x lead volume QoQ and reduced cost per lead by 150% via full-funnel LinkedIn + Reddit strategy
- Strong full-funnel channel planning and budget allocation tied to KPI and lead quality
- Structured experimentation: isolates variables, enforces equal budgets/targeting, waits for statistical significance
- Applied AI-generated copy to improve performance in controlled headline tests (4-week test window)
- Rapid diagnosis and resolution of conversion tracking issues using GTM and LinkedIn testing
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