Dan Olson

About

Operations leader with Apple and Roku experience who owned founder-level, cross-functional initiatives including Roku’s Brazil market entry (regulatory, tax/entity setup, manufacturing/logistics, and launch metrics) with direct CEO oversight. Built Roku’s International Business Operations function from zero—standardizing OKRs, dashboards, and country-level P&Ls—and influenced major strategic decisions like exiting a ~$10.5M-loss UK channel business and restructuring Mexico ads go-to-market via partnership.

Key Strengths

• Led Roku Brazil market entry end-to-end with CEO-level visibility and weekly exec updates
• Structured ambiguous initiatives into workstreams with decision gates, DRIs, and tight operating cadence
• Built and ran cross-functional governance across legal, finance, tax, supply chain, product, and content
• Negotiated manufacturing/logistics partnerships (Foxconn; Solutions2Go) and established stable supply chain
• Created three legal entities (Manufacturing, Content, Advertising) to maximize profitability in Brazil
• Defined and tracked launch success metrics (regulatory approvals, landed cost targets, sell-through velocity, NPS, RMA/complaints)
• Built Roku International Business Operations function from scratch; standardized planning/OKRs, dashboards, and launch playbooks
• Implemented country-level P&Ls and corrected cost allocation models to reflect true international ROI/OPEX
• Drove major strategic decisions via exec/investor reporting, including exiting UK Roku Channel after uncovering ~$10.5M loss
• Led Mexico ads make-vs-buy decision; pivoted to partnership model and executed new operating model within ~6 months

Experience

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