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Delight Uba
Mid-level Digital Marketer specializing in PPC and lead generation
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Performance marketer specializing in high-spend lead generation for a large New York cosmetic surgery practice, managing up to $65K/month across Google and Meta. Uses closed-loop reporting with CRM attribution (e.g., Salesforce/HubSpot/Pipedrive/WhatConverts) to optimize for booked appointments, reallocate budgets by revenue-driving service lines, and validate tests beyond platform metrics—driving six-figure revenue and booking providers out ~6 months.
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Key Strengths
- Owned and managed $65K/month spend across Google Ads and Facebook Ads for a cosmetic surgery practice
- Optimized to booked appointments (SQL) with MQL tracking via form fills and phone calls
- Data-driven budget reallocation across service lines based on SQL volume and revenue contribution
- Structured A/B testing across ad headlines and keyword match types; avoided broad match to reduce competitor-term leakage
- Used closed-loop reporting and CRM attribution to validate down-funnel performance and avoid false positives from platform metrics
- Drove six-figure revenue by month 5 and helped book doctors to capacity ~6 months out
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