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Dina Marzban
Director-level Digital Marketing & Media Leader specializing in performance growth
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About
Performance marketer with hands-on ownership of $50K+/month spend across Google Ads, Meta, TikTok, and SEO, including healthcare work for Orlando Epilepsy Center. Demonstrated measurable efficiency gains (Meta CPL $300→$90 and 3x ROI) through structured testing, segmentation, and analytics-driven optimization, plus creator strategy improvements on TikTok by shifting to local influencers.
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Key Strengths
- Owned and optimized $50K+/month paid media budgets with structured 75/25 test vs proven allocation
- Reduced CPL on Meta from $300 to $90 by switching strategy (lead gen to traffic) and achieved 3x ROI
- Disciplined experimentation: A/B creative testing, demographic segmentation, geo-targeting, and multilingual carousel tests
- Data-driven decisioning using Google Analytics plus internal patient portal metrics (form fills, appointment confirmations, source tracking)
- Rapid test-and-learn cadence (3-day creative/audience windows) with benchmarking vs prior periods
- Strong troubleshooting: identified targeting/CTA as root cause vs creative when performance lagged at a location
- Improved TikTok Black Friday performance by switching from global influencers to local creators (reported 65% engagement lift)
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