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ece lara tas
Junior business development and industrial engineering professional in agriculture and operations
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About
Built the US market for Karya in an ambiguous zero-base environment, creating a repeatable outbound playbook for spice buyers, importers, and food manufacturers. Combines HubSpot, Salesforce, and Claude to run highly personalized, high-volume outreach; recently turned 200+ post-event emails into 10 online and 2 in-person meetings in 2 days, and says their accounts now represent around 40% of company revenue.
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Key Strengths
- high-velocity personalized outbound execution
- converted 200+ targeted emails into 12 meetings in 2 days
- strong event-to-pipeline follow-up
- structured multi-touch sequencing in a niche market
- disciplined qualification around volume, specs, timeline, and decision-maker access
- ability to qualify in and out based on commercial fit
- owned front half of sales process from list building through early-stage close
- test-and-learn outbound playbook building
- ICP refinement from broad market to high-fit buyer segments
- AI-enabled personalization at scale without losing relevance
- deep domain knowledge in spice import/export buying dynamics
- built US market from near-zero clients to ~40% of company revenue
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