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Edward Herdemian
Executive product leader specializing in FinTech, commerce, and marketplace platforms
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About
Product leader from JPMorgan Chase who built a shopping organization from essentially a PM-and-designer starting point into a 50+ person cross-functional team supporting experiences for 30M+ cardholders. While not yet owning a customer-facing AI product, they bring thoughtful experience using internal LLM tools to shape product strategy and a strong human-centered perspective on AI, trust, and UX simplification in complex enterprise environments.
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Key Strengths
- Built and led a 50+ person product, design, and engineering organization
- Scaled shopping products used by more than 30 million cardholders
- Strong product strategy in regulated financial services environments
- Applied AI tools to product development and roadmap prioritization
- Improved UX by consolidating fragmented shopping benefits into a unified experience
- Data-driven decision making using conversion and average order value metrics
- Balanced growth and trust in AI adoption
- Developed team autonomy and ownership to improve execution speed
- Mentored emerging leaders by creating clear product ownership
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