Eidin Khial

About

VP-level fashion merchandising leader (Men's at Fashion Nova; also experience at "Protein One") with deep expertise in fabric-led assortment strategy, OTB/line planning, and factory cost engineering. Demonstrated outsized impact on margin, lead times, and retention (e.g., +600 bps GM, lead time 120->35 days, retention +22%) and has executed celebrity collaborations with structured royalties and co-sponsored marketing activations.

Key Strengths

• Drove +600 bps gross margin by consolidating core program production with one factory
• Reduced inventory turn/weeks on hand from 12 weeks to 7 weeks through improved program execution
• Improved customer retention by 22% on core essentials program
• Achieved 18%+ first-week sell-through on category launches
• Scaled a fabric-led program from 5,000 units to 150,000 units next year and 350,000 units the following year; increased margin by 18% via volume leverage
• Negotiated celebrity collaboration economics ($100K upfront + 4% of gross sales) and optimized assortment to protect margin (55% trendy vs. 80%+ core)
• Cut reorder lead time from 120 days to 35 days by pre-positioning fabrics at factories
• Resolved cross-division fit delay by repurposing initial production as affiliate/creator giveaways, saving hundreds of thousands of dollars
• Coached denim buyer to grow denim business +28% YoY and increase margin +27% by adding ~80 new SKUs and leveraging fabric-level purchasing

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