Erica Wu

Mid-level Marketing Analytics Analyst specializing in attribution and paid media measurement

Toronto, CanadaMarketing Analyst (Marketing Science & Analytics)4 years experienceMid-LevelMarketing & AdvertisingAdTechSaaS

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Experience

Marketing Analyst (Marketing Science & Analytics)illumin

Senior Business Value AnalystHootsuite

Account CoordinatorQuantability

Education

Western Universitybachelor, Cross-Disciplinary Studies & Marketing (2020)

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Erica already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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candidate@example.com(555) 123-4567LinkedIn Profile

Languages

English

Skills

Marketing analyticsMarketing scienceData-driven decision makingMedia analyticsBudget allocationProgrammatic advertisingPaid socialMulti-channel campaign analysisMulti-touch attribution (MTA)First-touch attributionLast-touch attributionHeuristic attributionAttribution path analysisROI analysisIncremental testing