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Gilad Levin
Senior Marketing Operations & Automation Manager specializing in CRM and demand gen systems
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About
Growth-creative and paid social marketer who runs funnel-informed creative experiments across Meta/LinkedIn (and adapts learnings to TikTok/YouTube), optimizing beyond CTR/CPL to MQL and qualified CPA. Demonstrated measurable impact by using modular creative systems, rigorous tracking (pixels + CRM events), and structured creator/editor direction to improve lead quality and downstream conversion.
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Key Strengths
- Owned end-to-end paid social growth-creative tests with controlled experiment design
- Reduced CPA by 22% and improved ROAS ~30% by optimizing for qualified conversions (not just form fills)
- Improved lead-to-MQL conversion by ~25% through expectation-setting and ICP qualification in creative
- Strong funnel-first creative strategy (maps creative angles to awareness stages and downstream drop-offs)
- Platform-specific creative iteration across Meta, TikTok, and YouTube based on performance signals
- Builds rapid-iteration modular creative systems with single-variable hypotheses to avoid test noise
- Effective creator/editor direction via structured briefs tied to specific metrics (hook retention, conversion)
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