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Harsha Bharti
Mid-level Lifecycle Marketing Manager specializing in retention and cross-channel engagement
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About
Lifecycle/CRM marketer with hands-on and strategic experience in fintech membership products at MoneyLion, spanning onboarding, activation, retention, and win-back across email, push, and in-app. Brings strong Iterable and Hightouch execution skills plus prior people management experience from Sync AI, making them a blend of operator, strategist, and team lead.
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Key Strengths
- End-to-end lifecycle strategy ownership
- Strong multi-channel CRM execution across email, push, and in-app
- Hands-on Iterable build and journey configuration
- Behavioral segmentation and personalization
- Data-driven optimization using A/B testing and KPI analysis
- Cross-functional collaboration with product, analytics, design, MarTech, and engineering
- Experience improving onboarding, activation, retention, and win-back journeys
- Membership and subscription lifecycle marketing expertise
- Campaign QA and deployment issue resolution
- People management experience leading a small lifecycle/CRM team
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“Lifecycle/CRM marketer with DTC jewelry experience who built a segmented post-purchase workflow targeting engagement-ring buyers and drove repeat purchases from ~2% to ~30% within a 90-day window using personalized recommendations, educational/social-proof content, and incentive testing. Emphasizes rigorous segmentation, ongoing data audits, and continuous A/B testing to improve retention and revenue.”
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