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Jinyao Ouyang
Mid-level Design Engineer specializing in product UX and front-end systems
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About
Designer-engineer who independently rebuilt the Flexi-Casa ecommerce experience end-to-end as a headless Shopify/Next.js storefront. Stands out for combining UX, frontend implementation, analytics, and A/B testing in one role, using funnel analysis to identify conversion issues and ship data-informed IA and UI improvements.
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Key Strengths
- end-to-end product ownership from problem definition to production deployment
- full-stack designer-engineer working independently
- data-driven UX and conversion optimization
- headless Shopify storefront implementation with Next.js
- strong Figma-to-production systems thinking
- rapid iteration through tight design-engineering feedback loops
- pragmatic UI polish focused on perceived performance
- information architecture improvement based on funnel drop-off analysis
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