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Karen Nowakowski
Senior Motion & Graphic Designer specializing in UI/UX animation systems
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About
Marketing creative designer with 7+ years fully remote experience who builds high-polish, scalable multi-channel campaigns across web, email, social, and motion. Led end-to-end creative for AWeber’s “One Galaxy Over” faux-brand initiative (7% lift in users creating email series) and spent 6 years at MeetMe’s internal agency producing desktop gaming product-marketing campaigns using assets from 100+ Fortune 500 brands, including interactive mini-game experiences that drove a 20% engagement increase.
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Key Strengths
- End-to-end marketing creative ownership across brand, web, email, merch, and copy
- Persona- and feedback-driven creative strategy with demographic testing
- Drove 7% increase in users creating email series via “One Galaxy Over” faux-brand initiative
- Scaled multi-brand campaign production using Fortune 500 brand assets
- Built interactive campaign experiences (quizzes/mini-games) with dev/engineering partners; increased engagement 20%
- Strong stakeholder alignment with brand reps around KPIs/stretch goals and brand representation
- Built scalable Figma files using components/instances and design tokens to enable bulk edits
- Efficient design-to-dev handoff and reduced clarification cycles by centralizing communication in Figma
- Created reusable video/motion templates and modular frameworks for rapid multi-channel output
Reference Highlights
- High design craft and polish
- Fast at producing improved mockups
- Strong impact on product look and feel
- Excellent at incorporating feedback and iterating
- Improved investor presentation effectiveness (contributed to securing Series A funding)
- Expert-level Figma proficiency
- Creates scalable, device-flexible designs
- Engineering team impressed with deliverables
- Systems-minded; builds componentized libraries/templates
- Improves speed and consistency through modular design
- Extremely collaborative
- Constructively pushes for industry-accepted, professional output
- Produces highly professional marketing videos
- Strong remote communication and proactive daily updates
- Reliable delivery cadence
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