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Kelli Talley
Senior Merchandising & Visual Styling Professional in Retail and Fashion
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About
Wardrobe stylist and merchandiser with hands-on retail installation and visual merchandising experience for Dick’s Sporting Goods, using competitive analysis and sales performance tracking to justify and optimize brand/visual investments. Also has subscription box and e-commerce assortment experience, leveraging surveys and promotional incentives to collect consumer data and drive measurable traffic and sales lift.
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Key Strengths
- End-to-end retail partnership execution (evaluation, negotiation, launch, measurement)
- Competitive benchmarking using store walks, ad reviews, and QoQ/YoY performance comparisons
- Visual merchandising strategy that contributed to significant in-store sales increases post-launch
- Assortment strategy blending established and emerging brands to create exclusivity and value
- Data-driven customer feedback loop (survey + discount) that drove 20% increase in site visitors and ~50% conversion to sale
- High-volume brand pipeline management using automation and funnel-based qualification
- Pragmatic deal prioritization based on inventory capacity, manufacturing timelines, and margin viability
- Hindsight analysis to correct underperforming assortment decisions (adjusted buys based on color preference insights)
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