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Maria Adaimy
Senior Merchandise & Buying Leader specializing in retail, e-commerce, and brand growth
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About
Merchandising and buying leader with experience at Rue Gilt, Zappos, and Fisker, owning end-to-end category strategy, OTB, and vendor negotiations across multi-channel e-commerce. Known for structuring high-impact vendor deals (tiered cost breaks, exclusivity, vendor-funded markdowns) and using SKU-level analytics to drive outsized results, including 15% sales growth/8% margin improvement on a $55M category and 80% YoY profit growth from partnership agreements.
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Key Strengths
- Owned end-to-end seasonal strategy for a $55M women's fashion category across e-commerce and repeat-drop model
- Delivered 15% sales growth and 8% margin improvement with healthier sell-through and increased repeat engagement
- Negotiated complex multi-supplier agreements with tiered cost breaks, exclusivity, and vendor-funded markdown support
- Drove 80% YoY profit growth through deal structuring that improved margin and sell-through while managing inventory risk
- Data-driven assortment optimization using SKU/price-point analysis; reduced duplication, tested newness in smaller drops, and chased winners
- Risk reduction via piloting $5M drop-ship and using phased deliveries/performance-tied reorders
- Cross-functional execution leadership from sourcing through onboarding, aligning Legal/Ops/Marketing/UI-UX and resolving launch timing issues
- Developed junior talent through hands-on Excel modeling and weekly coaching, enabling independent category ownership
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