Mina Syed

“Merchandising/brand partnerships professional with hands-on experience sourcing and executing end-to-end fashion deals (e.g., Lemaire), including line reviews, budget and terms alignment, and coordinating launches with marketing/social teams. Uses detailed performance data (OTB, SKU productivity, margin, sell-through, and attribute-level insights like color/material) to build assortments—especially in complex categories like footwear—and applies structured post-launch reviews plus remediation tactics (markdowns, RTV/swaps) when launches underperform.”