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Joseph Franco
Senior Retail Buyer specializing in luxury fashion and e-commerce merchandising
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About
Merchandising/brand partnerships professional with hands-on experience sourcing and executing end-to-end fashion deals (e.g., Lemaire), including line reviews, budget and terms alignment, and coordinating launches with marketing/social teams. Uses detailed performance data (OTB, SKU productivity, margin, sell-through, and attribute-level insights like color/material) to build assortments—especially in complex categories like footwear—and applies structured post-launch reviews plus remediation tactics (markdowns, RTV/swaps) when launches underperform.
Experience
Key Strengths
- Managed end-to-end fashion brand partnership process from sourcing through launch coordination
- Data-driven assortment decisions using sell-through, margin, SKU productivity, OTB, and attribute-level insights (color/material/style)
- Experienced handling complex footwear buys with very large line sheets and sizing/style breadth
- Strong partner negotiation approach backed by transparency and data to support terms
- Operational rigor in post-launch performance measurement (1-week read and 90-day success review)
- Practical underperformance recovery tactics (markdowns, RTV/product swaps) for collaboration launches
- Able to manage and prioritize a high volume of simultaneous brand conversations (50+)
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