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Oliver Lagdameo
Senior Digital Marketing and Google Ads Specialist
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About
Paid media specialist with 5+ years of hands-on experience managing Google Search Ads and Local Services Ads for lead generation businesses across legal, real estate, home services, construction, and medical sectors. Stands out for practical optimization wins, including cutting CPC from $7.15 to $1.50 in a competitive rental campaign and improving a low-visibility account from roughly 20% impression share to 98%, while independently managing budgets up to about $24K/month.
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Key Strengths
- 5+ years of hands-on Google LSA and Search Ads management
- Full-funnel ownership from strategy through execution and reporting
- Strong keyword and bid optimization
- Reduced CPC from $7.15 to $1.50 in a competitive apartment rentals campaign
- Improved CTR from 9.21% to 14.91% while increasing clicks, impressions, and conversions
- Diagnoses underperforming accounts through structured audits and tracking validation
- Raised impression share from about 20% to 98% on an underperforming account
- Experienced managing monthly ad spend of roughly $17.2K-$24K
- Client-facing communication during budget and performance issues
- Independent campaign management with minimal oversight
- Cross-industry lead generation experience across legal, real estate, home services, construction, and healthcare
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