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Paul Harrison
Executive Customer Success & Analytics Leader specializing in AI/SaaS and AdTech
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About
Customer Success leader with deep ad tech expertise who owned enterprise accounts end-to-end, including Bank of America, driving ad fraud down from ~8–10% to <1% in ~3 months and resolving spikes through data-driven investigations. Experienced partnering cross-functionally as a PM to build analytics dashboards and using user stories to align Product/Engineering/Sales and influence roadmap priorities; also supports land-and-expand via paid benchmarking/industry data upsells.
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Key Strengths
- Drove enterprise ad fraud reduction from ~8–10% to <1% within ~3 months (Bank of America)
- Proactive monitoring and rapid incident response to fraud spikes; identified publisher affiliate-network misuse and enabled cost recovery
- Secured full client buy-in/implementation coverage (tagged on all ad spend) to improve visibility and outcomes
- Built stakeholder-specific analytics (daily user tools plus C-suite dashboards) to demonstrate value across org levels
- Led cross-functional alignment (Product/Engineering/Sales) as project manager to deliver a user-facing analytics dashboard
- Translates customer needs into clear requirements via user stories/storytelling to influence roadmap prioritization
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