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Pedro Pongo
Senior Lifecycle & Growth Marketing Leader specializing in CRM and customer journeys
Toronto, CanadaLifecycle & Growth Marketing Lead17 years experienceSeniorTelecommunicationsMarketing & Advertising
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About
Value-added services leader at América Móvil (Claro Peru) who launched and scaled a gaming app through telco distribution, using revenue-share partnerships and multi-channel GTM (SMS, app notifications, retail/distributors). Strong in data-driven segmentation and continuous optimization of acquisition/engagement loops, with success measured via activations, usage/retention, and incremental revenue.
Experience
Lifecycle & Growth Marketing LeadAmérica Móvil (Claro)
Upsell & Cross-Sell Specialist – Customer Base GrowthAmérica Móvil (Claro)
Loyalty Programs Analyst – CRM & Base EngagementAmérica Móvil (Claro)
Education
Pontificia Universidad Católica del Perúmaster, Strategic Business Management
Universidad Peruana de Ciencias Aplicadasbachelor, Business Management
Key Strengths
- Closed gaming app partnership using a simple performance-tied revenue share model
- Data-driven user segmentation to target high-propensity cohorts (younger, prepaid, highly active users)
- Multi-channel GTM execution across SMS, app notifications, and retail/distributor channels
- Built and optimized acquisition/engagement loop by iterating on timing, content, and channel mix
- Strong partner/distributor network leveraged to increase activations and revenue
- Metric-first approach with clear success measures (activations, usage/retention, incremental revenue)
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