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Piyush Parage
Mid-level Marketing Analytics & Performance Marketing Analyst specializing in paid media and attribution
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Performance creative/growth marketer with hands-on experience running full-funnel paid social for e-commerce and other brands, focused on combating creative fatigue and scaling efficiently. Uses structured A/B testing and modular creative systems across Meta, TikTok, and YouTube; recently delivered a 22% CPA reduction and 28% ROAS lift by shifting to problem-solution and social-proof storytelling.
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Key Strengths
- Owned end-to-end paid social growth creative tests with measurable impact (CPA -22%, ROAS +28%)
- Strong hypothesis-driven creative strategy (problem-solution + social proof storytelling tied to intent signals)
- Translates funnel metrics (CTR/CVR/drop-off/retention) into specific, testable creative changes by platform (Meta/TikTok/YouTube)
- Builds rapid-iteration modular ad systems to test variables without rebuilding full assets
- Performance-led creator/editor direction via clear briefs (audience, hook, proof points, CTA), improving hook retention and CTR
- Weekly prioritization across channels using CPA/ROAS impact to decide what to scale, fix, or cut
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