Mid-level Digital Marketer specializing in SEO, SEM, and paid media
Dubai, United Arab EmiratesDigital Marketer6 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
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About
Performance marketer who owned a $70K–$100K/month (scaled to $110K) fashion ecommerce account across Meta and Google Ads, running a full-funnel system with rigorous creative/audience/bidding tests. Delivered +34.87% monthly revenue in 5 months, improved ROAS from 1.7x to 3.1x, and cut CPA by 26% while scaling spend profitably; seeks full-time roles.
Experience
Digital MarketerXpert Prime LLC
Digital Marketer (SEM & PPC)Brand Surge LLC
SEO SpecialistiTechLeadz LLC
Education
The University of Lahorebachelor, Business Administration in Digital Marketing (2021)
Key Strengths
Managed $70K–$100K/month (scaled to $110K) ecommerce paid media budget across Meta + Google
Grew monthly revenue 34.87% in 5 months
Improved ROAS from 1.7x to 3.1x while scaling spend profitably
Reduced CPA by 26%
Data-driven budget allocation using marginal ROAS and blended CPA with weekly optimization and incrementality tests
Structured full-funnel system (prospecting/consideration/conversion) with dynamic ads and retargeting
Disciplined testing framework: isolates variables, evaluates via CTR/CVR/CPA/blended ROAS, avoids overlap, waits for learning phase
Strong performance troubleshooting: diagnosed creative fatigue + seasonal CPM pressure and restored results via new creatives, audience shifts, and bid strategy changes
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