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Rameez Tariq
Mid-level Digital Marketer specializing in SEO, SEM, and paid media
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About
Performance marketer who owned a $70K–$100K/month (scaled to $110K) fashion ecommerce account across Meta and Google Ads, running a full-funnel system with rigorous creative/audience/bidding tests. Delivered +34.87% monthly revenue in 5 months, improved ROAS from 1.7x to 3.1x, and cut CPA by 26% while scaling spend profitably; seeks full-time roles.
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Key Strengths
- Managed $70K–$100K/month (scaled to $110K) ecommerce paid media budget across Meta + Google
- Grew monthly revenue 34.87% in 5 months
- Improved ROAS from 1.7x to 3.1x while scaling spend profitably
- Reduced CPA by 26%
- Data-driven budget allocation using marginal ROAS and blended CPA with weekly optimization and incrementality tests
- Structured full-funnel system (prospecting/consideration/conversion) with dynamic ads and retargeting
- Disciplined testing framework: isolates variables, evaluates via CTR/CVR/CPA/blended ROAS, avoids overlap, waits for learning phase
- Strong performance troubleshooting: diagnosed creative fatigue + seasonal CPM pressure and restored results via new creatives, audience shifts, and bid strategy changes
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