Richard Chen

Bradley Krupkin

Screened ReferencesStrong rec.

Executive Digital Marketing Leader specializing in performance media, SEO, and e-commerce growth

Troy, MI15y exp

“Paid media strategist with ~25 years of client-facing performance marketing experience, owning seven-figure monthly budgets across Google Ads, Microsoft Ads, and Meta. Led an international North America campaign for Pirelli Tires that increased unit sales 37% in under a year, and has a track record of using rigorous testing and attribution to reallocate spend (including shifting budget from outdoor to digital to fill a luxury apartment building). Experienced advising automotive clients through 2025 market headwinds and retaining major accounts by translating complex performance data into decisive action.”

“Paid media specialist with nonprofit/fundraising experience at Keelworks Foundation, running high-spend acquisition across Google, Meta, and LinkedIn (and familiar with TikTok). Uses CRM-driven funnel segmentation and disciplined A/B testing across ads, landing pages, and email flows; has recovered stalled performance and delivered ~10% donation growth while tracking deep donor-quality KPIs (lead-to-donor, retention, avg gift).”