Bradley Krupkin

About

Paid media strategist with ~25 years of client-facing performance marketing experience, owning seven-figure monthly budgets across Google Ads, Microsoft Ads, and Meta. Led an international North America campaign for Pirelli Tires that increased unit sales 37% in under a year, and has a track record of using rigorous testing and attribution to reallocate spend (including shifting budget from outdoor to digital to fill a luxury apartment building). Experienced advising automotive clients through 2025 market headwinds and retaining major accounts by translating complex performance data into decisive action.

Key Strengths

• Owned and led $1M+/month international paid media budget across Google, Microsoft, and Meta
• Drove 37% increase in North American unit sales for Pirelli Tires in under a year
• Structured and executed disciplined A/B testing with benchmarks and 90-day test windows
• Translated testing insights into messaging shifts that improved CTR and on-site engagement
• Data-driven budget reallocation based on statistical significance and diminishing returns
• Proved digital outperformed outdoor: 20% of outdoor budget generated ~100% of leads for luxury apartment leasing; shifted full budget to digital and filled building within a year
• Managed performance through macro downturn (auto dealerships, 2025) by advising increased investment to gain market share; achieved flat MoM and improved YoY vs competitors
• Retained at-risk major client (#2 Toyota dealership) by reframing performance with market-share data; client doubled monthly budget and improved lead quality

Reference Highlights

• Excellent independent worker in a fully remote environment
• Deep knowledge of paid media best practices
• Innovative approach to scaling and growth
• Strong strategic judgment in testing/optimization/scaling
• Highly data-driven and analytical
• Very timely and accountable
• Sets realistic timelines that satisfy clients while ensuring quality
• Strategic and nuanced budget optimization across markets
• Calm under pressure; does not waver when tensions are high
• Communicates effectively to both executives and broader audiences
• Trusted to embed as primary paid media owner
• Exceptionally effective at owning and scaling high-spend paid media accounts
• Strong leadership across multiple teams and accounts
• Improves and streamlines processes
• Excellent strategic judgment in testing and optimization
• Thorough approach (tests before full rollout)
• Extremely reliable and accountable
• Resourceful (builds tools to manage pacing and streamline setups)
• Very communicative
• Trusted to act as primary paid media owner embedded with clients

Experience

Education

Awards

• Magna Cum Laude - Arizona State University

Skills

Languages