Ruchitha Shankar

“Product and consumer growth professional from a B2C app background, focused on improving retention/activation and driving revenue through customer/product data. Experienced in maintaining BI layers and dashboards and running KPI-driven analysis across returns/refunds operations (NPS/CSAT, TAT, repeat complaints). Familiar with core F2P monetization mechanics and how to evaluate IAP offers via A/B testing; has shipped/managed products on mobile and web.”

“Growth creative/performance marketer currently at Walmart who led Walmart+ checkout announcement/enhancement campaigns end-to-end, combining user behavior analysis, customer feedback, and multi-variant A/B testing. Reported measurable funnel and revenue-adjacent lifts (faster checkout, nearly doubled first-time completion, +18% repeat visits, +$1.2 basket size) and uses Power BI plus platform analytics (Meta/TikTok/YouTube) to drive rapid, modular creative iteration with creators and editors.”